Friday, July 3, 2009

i4d LTD, one of Greece's hottest galleries

i4d LTD.
Athens,Greece
Owner-Alexandra Koumba
Specialty-Interior Designer,20th c Design collector, overall designer

Why did you decide to open a gallery?

I was drawing and sculpting mini things since very young and I grew to be an art appreciator from my father and an antiques hunter from my grandmother. When I opened my interior design office six years ago, I started sourcing 20th century furniture for clients and myself and I reached a point where I had no more room to store the furniture! When I found this space I decided to transform it to host the collection.

What was the inspiration for the name?

i4d means eye for design: while i was on a plane trying out different names and doodling, the ingredients were set intuitively; first I found an icon representing the eye that is a theme of greek protection from evil spirits and then I incorporated the 'Ds' in mirror layout as in the D&D building and last to embrace it all, I added the third eye of intuition guarding the two logical 'Ds'.

What have you found to be the most difficult aspect of running one of the most successful galleries in Greece?

The fact of being the innovator! It is very early for the Greek market to perceive 20th c furniture as worth collecting besides its functional value, especially in this distressed economic year, and yet the interest is picking up. We offer the integrated consulting of sourcing design pieces, advising on purchasing them from other sources like auctions, etc and also combining these design pieces with the clients' existing contemporary furniture in an 'eclectic mix' -that overall approach counts to them.

Kipton Cronkite Approved!

Check out the entire profile for i4d Gallery in the KiptonART magazine


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